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Why “TauBu?”

It’s a question we get asked a lot – Why the name “TauBu?” Well, the inspiration comes from the idea that people always want what they can’t have. “Taboo” is defined by as anything “proscribed by society as improper or unacceptable.” And 1st century Roman senator Publius Cornelius Tacitus said it best: “Things forbidden have a secret charm.” (See – We don’t just party. We study our world history, too.)

Inspired by the original "forbidden fruit," TauBu offers three new tantalilzing flavors you just can't get anywhere else.

Know who else recognized the temptation of all-things-taboo? Adam. And Mark Twain. Said Twain: “Adam was but human — this explains it all. He did not want the apples for the apple’s sake, he wanted it only because it was forbidden.” (See – We’re up on our classic American literature, too. We’re practically brainiacs.)

Anyway, it’s like that hot new girl who happens to be dating your jerk of a boss or that overpriced sports car parked in your neighbor’s driveway. Your girl is just as hot as your boss’ and your car drives just fine. But you crave something else simply because you can’t have it. Or can you?

TauBu offers a little taste of the forbidden with our tantalizing new malt liquor flavors: Evil Apple (inspired by Eve’s epic tease), Wicked Punch (like the sucker punch you’d like to give your boss when you drive away with his girl in your neighbor’s car) and Midnite Berry (because, as you know, all the best stuff happens after the clock strikes 12). And yeah – we rocked the spelling just to irritate the word nerds and grammar geeks.

Enjoy your taste of the forbidden with TauBu.